Hype created by Kabali-Latest movie of Superstar Rajnikanth

The recently released  Tamil/Telugu/Hindi movie Kabali of Superstar Rajnikanth has created many records in the film industry even before its release. I give below the hype created by the movie collected from Newspaper reports and websites.

Making of the movie 
Kabali is a 2016 Indian Tamil gangster-drama film written and directed by Pa. Ranjith. The film stars Rajinikanth as the title character, whilst Taiwanese actor Winston Chao, Radhika Apte, Dhansika, Dinesh Ravi, Kalaiyarasan, and John Vijay star in other pivotal roles. Principal photography for the film began on 21 August 2015 in Chennai. While filming mostly occurred in Malaysia, smaller scenes were shot in Bangkok and Hong Kong.

Release of the movie
The film was released on 22 July 2016 in 3200 screens in India, which included 2200 screens in South India.Some 500 screens in US (including 250 each screens for Tamil and Telugu versions) also shows how the industry wants to capitalise on the first day itself, even if the audiences abandon it eventually. It shattered all the records for an Indian film worldwide.

  Fans gathered in a theater in Chennai to watch the first show on the day of release 

Kabali story in brief
Rajinikanth  as  Kabali spends 25 years of his life in jail, when he returns, he is in for a surprise, which is gradually revealed to the audience. Why was he locked up in a Malaysian jail for such a long period of time is shown in the flashback. 

The rest of the film deals with what Rajini does to get back his lost life and how he achieves his prime task, for which he was jailed all these while. How he fights to save his world and help the downtrodden Tamilians in Malaysia forms the crux of Kabali.
For further details of the movie and its story in detail
visit:https://en.wikipedia.org/wiki/Kabali_(film)

Now these are the interesting news about the hype created before and after release of the movie:

Kabali Teaser trailer
Its teaser trailer was released in April 2016 and went viral in Asia and gained 5 million views in less than 24 hours becoming the most viewed teaser in Asia. As on date of this posting , the Kabali teaser garnered nearly 30 million views, making it one of the most watched Indian film teasers. Click the link below to watch the teaser:

KABALI TEASER

https://www.youtube.com/watch?v=9mdJV5-eias
Promotion of the movie :
The Malaysian airline, AirAsia became an official partner for Kabali and certain AirAsia planes were painted with a Kabali theme

AirAsia, which is Rajinikanth starrer film Kabali's official airline partner, had also announced a 'Fly like a Superstar' offer to promote the movie.  The Rs 8,000 package included airfare from Bengaluru to Chennai, first show at Satyam theatre, and meals, among others. However, the last moment decision to change the venue from Sathyam theatre to Prasad Studio in Vadapalani, Chennai backfired. The airline is said to have arranged a show at Satyam theatre for 12.30 PM. According to one of the passengers, the people have been shifted to Sathyam cinemas to watch the morning show. 

There are reports that some fans came all the way from London to watch the movie in Chennai theatres.

Like Air Asia many brands like Airtel have associated themselves with the movie, came up with creative merchandise to promote themselves along with the movie.

Muthoot Fincorp, flagship of the 129-year-old diversified Muthoot Pappachan Group,  launched the Lucky Superstar Silver Coin with image of the mega star and kicked off the 'Carry Lucky Superstar With You' campaign. 

Fox star studios which has released  the movie in more than 1,000 screens in the North Indian market has jumped on the promotional bandwagon with a Kabali double-decker bus plying in Mumbai.

Mass booking of tickets and Holidays declared by organisations

There were many organisations who booked tickets for their entire staff members and declared holiday also to enable them to watch the movie.

Every movie release of Rajnikanth is accompanied by this type of hype and frenzied fans make a beeline to catch the first show. At hyperlocal delivery website Oyethere.com founder S.Shriram booked two Inox screens for Kabali for the staff and customers.

Rajini fans in Mumbai distributed special masks to get into the Kabali mood ahead of the film

In a temple in Tamil Nadu, his fans organised a special puja (prayer) where his idol was given a royal bath with milk, and a special abhishekam was organised for the success of the movie.

Corporate offices of Fyndus India Pvt Ltd, and Opus Structural solution based in Chennai and Bengaluru have declared a holiday on July 22, the day Kabali is being released, in order to prevent 'mass sick leave'. 

These companies confirmed that they volunteered to provide free tickets to their employees to save the movie-makers a revenue-loss through online piracy.

According to the Times of India, a senior personal assistant to Tamil Nadu's Minister for Information and Publicity issued a note to Chennai's Abirami Theatre asking them to issue 10 tickets for the film's first showing.

FM stations are pitching in feverishly, offering free tickets for an SMS from a listener. Fans hoping to get lucky don’t mind their dimes spent for an SMS, and the mobile services are ringing in a fortune as the total number of SMSs have crossed over one lakh. “Neruppu Da” seems so appropriate as Kabali fever catches fire wherever it touches.
Box office collections
Ticket prices for the first two or three days went up from Rs 300 to Rs 500 in many places except multiplexes in Chennai city. While corporate and IT firms have made bulk bookings, theatres restricted under a slab of Rs 120 slyly instigate viewers to buy the tickets for Rs 500, for a ‘package’ of popcorn, snacks and soft drinks along with a Kabali ticket.

If the industry reports are to be believed, this Rs 70 crore movie has already ensured a pre-release recovery of Rs 200 crore, from various rights including theatrical rights, branding, satellite and audio, unmatched for any other Tamil films in the past.
If Salman Khan’s Sultan and Aamir Khan’s PK earnings surprised you, the box office collections of Rajinikanth’s Kabali will leave you shocked. According to verified collection data provided by producer Kalaipuli S Dhanu to IndianExpress.com, the Rajinikanth-starrer has earned about Rs 400 crore in four days. While Rs 200 crore is the box office collection, the film earned Rs 200 crore before release with sale of music rights etc.

Dhanu said Kabali has earned Rs 90 crore abroad in the first weekend, out of which Rs 28 crore came from the US itself where the film is among the top 10 films being watched in the country. The producer put Indian collection for the first weekend at around Rs 100 crore.

“I will never forget these days in my life. This release has given me so much happiness. It has broken the collection records of Indian cinema in the last 100 years,” Dhanu said.

10 Ways to Eliminate Anger

 

Anger isn’t a useful emotion. It drains your energy and damages your health. It can ruin relationships and hold you back from new opportunities.

While it’s challenging to control external circumstances, you can learn to control your angry reactions and attitudes. Think about how powerful you’d feel if you had this kind of control.

Do you ever find yourself becoming angry over irrelevant issues? Your life could be much more joyful if you eliminate such anger. Make today be the day you start to move toward peace.

Gain more peace in your life with these suggestions:

1. Spend time each day reminding yourself how great life would be without anger. Create a positive image in your mind and keep moving toward that more peaceful existence.

2. Avoid taking everything so seriously. Remind yourself that life is short. Does the issue that’s causing your anger matter in the grand scheme of things?

3. Try counting to ten. Your mom probably told you to stop and count to ten at some point in your life, and moms give great advice. This strategy is distracting and gives you the mental space to come up with a better alternative.

4. Take a drink of water. Again, this will distract you from your anger and give you a few minutes to regain your composure. To some extent, many of us are chronically dehydrated. A little water will likely make you feel better.

5. Focus on your breathing. By focusing on your breathing, you’re taking the focus off whatever is making you angry. A few slow, deep breaths can have a calming effect.

6. Realize that everyone has an opinion. It’s pointless to get angry just because someone doesn’t agree with you. How would you feel if others became furious every time you didn’t agree with them?

7. Decide to react calmly, regardless of the situation. Having good intentions can make all the difference.

8. Think about something funny. It’s much more difficult to be angry while you’re laughing. There’s something funny in nearly any situation. If you’re unable to find something at that moment, remember another time that was humorous.

9. Focus on being patient. Try slowing everything down and calming your anger. Your emotions are much less likely to get out of control if you react more peacefully. Those who are patient have more freedom and options.

10. Think positive thoughts. Anger is based on your interpretation of the situation. Avoid assuming the worst. Positive thoughts result in positive emotions and a happier life.

Anger is a sign of poor self-control and it’s an emotion that rarely leads to a positive outcome. When you’re angry, you’re likely to make unfavorable choices. Poor decisions make life and relationships more challenging than they need to be.

Work on controlling your anger daily. Consider getting professional help if anger is prominent in your life. With a little practice, nearly anyone can learn to control their anger.

Tips for leading a Happy Life

1. Stop spending time with the wrong people. – Life is too short to spend time with people who suck the happiness out of you.  If someone wants you in their life, they’ll make room for you.  You shouldn’t have to fight for a spot.  Never, ever insist yourself to someone who continuously overlooks your worth.  And remember, it’s not the people that stand by your side when you’re at your best, but the ones who stand beside you when you’re at your worst that are your true friends.

2. Stop running from your problems. – Face them head on.  No, it won’t be easy.  There is no person in the world capable of flawlessly handling every punch thrown at them.  We aren’t supposed to be able to instantly solve problems.  That’s not how we’re made.  In fact, we’re made to get upset, sad, hurt, stumble and fall.  Because that’s the whole purpose of living – to face problems, learn, adapt, and solve them over the course of time.  This is what ultimately molds us into the person we become.

3. Stop lying to yourself. – You can lie to anyone else in the world, but you can’t lie to yourself.  Our lives improve only when we take chances, and the first and most difficult chance we can take is to be honest with ourselves.  Read The Road Less Traveled.

4. Stop putting your own needs on the back burner. – The most painful thing is losing yourself in the process of loving someone too much, and forgetting that you are special too.  Yes, help others; but help yourself too.  If there was ever a moment to follow your passion and do something that matters to you, that moment is now.

5. Stop trying to be someone you’re not. – One of the greatest challenges in life is being yourself in a world that’s trying to make you like everyone else.  Someone will always be prettier, someone will always be smarter, someone will always be younger, but they will never be you.  Don’t change so people will like you.  Be yourself and the right people will love the real you.

6. Stop trying to hold onto the past. – You can’t start the next chapter of your life if you keep re-reading your last one.

7. Stop being scared to make a mistake. – Doing something and getting it wrong is at least ten times more productive than doing nothing.  Every success has a trail of failures behind it, and every failure is leading towards success.  You end up regretting the things you did NOT do far more than the things you did.

8. Stop berating yourself for old mistakes. – We may love the wrong person and cry about the wrong things, but no matter how things go wrong, one thing is for sure, mistakes help us find the person and things that are right for us.  We all make mistakes, have struggles, and even regret things in our past.  But you are not your mistakes, you are not your struggles, and you are here NOW with the power to shape your day and your future.  Every single thing that has ever happened in your life is preparing you for a moment that is yet to come.

9. Stop trying to buy happiness. – Many of the things we desire are expensive.  But the truth is, the things that really satisfy us are totally free – love, laughter and working on our passions.

10. Stop exclusively looking to others for happiness. – If you’re not happy with who you are on the inside, you won’t be happy in a long-term relationship with anyone else either.  You have to create stability in your own life first before you can share it with someone else.  Read Stumbling on Happiness.

11. Stop being idle. – Don’t think too much or you’ll create a problem that wasn’t even there in the first place.  Evaluate situations and take decisive action.  You cannot change what you refuse to confront.  Making progress involves risk.  Period!  You can’t make it to second base with your foot on first.

12. Stop thinking you’re not ready. – Nobody ever feels 100% ready when an opportunity arises.  Because most great opportunities in life force us to grow beyond our comfort zones, which means we won’t feel totally comfortable at first.

13. Stop getting involved in relationships for the wrong reasons. – Relationships must be chosen wisely.  It’s better to be alone than to be in bad company.  There’s no need to rush.  If something is meant to be, it will happen – in the right time, with the right person, and for the best reason. Fall in love when you’re ready, not when you’re lonely.

14. Stop rejecting new relationships just because old ones didn’t work. – In life you’ll realize that there is a purpose for everyone you meet.  Some will test you, some will use you and some will teach you.  But most importantly, some will bring out the best in you.

15. Stop trying to compete against everyone else. – Don’t worry about what others are doing better than you.  Concentrate on beating your own records every day.  Success is a battle between YOU and YOURSELF only.

16. Stop being jealous of others. – Jealousy is the art of counting someone else’s blessings instead of your own.  Ask yourself this:  “What’s something I have that everyone wants?”

17. Stop complaining and feeling sorry for yourself. – Life’s curve balls are thrown for a reason – to shift your path in a direction that is meant for you.  You may not see or understand everything the moment it happens, and it may be tough.  But reflect back on those negative curve balls thrown at you in the past.  You’ll often see that eventually they led you to a better place, person, state of mind, or situation.  So smile!  Let everyone know that today you are a lot stronger than you were yesterday, and you will be.

18. Stop holding grudges. – Don’t live your life with hate in your heart.  You will end up hurting yourself more than the people you hate.  Forgiveness is not saying, “What you did to me is okay.”  It is saying, “I’m not going to let what you did to me ruin my happiness forever.”  Forgiveness is the answer… let go, find peace, liberate yourself!  And remember, forgiveness is not just for other people, it’s for you too.  If you must, forgive yourself, move on and try to do better next time.

19. Stop letting others bring you down to their level. – Refuse to lower your standards to accommodate those who refuse to raise theirs.

20. Stop wasting time explaining yourself to others. – Your friends don’t need it and your enemies won’t believe it anyway.  Just do what you know in your heart is right.

21. Stop doing the same things over and over without taking a break. – The time to take a deep breath is when you don’t have time for it.  If you keep doing what you’re doing, you’ll keep getting what you’re getting.  Sometimes you need to distance yourself to see things clearly.

22. Stop overlooking the beauty of small moments. – Enjoy the little things, because one day you may look back and discover they were the big things.  The best portion of your life will be the small, nameless moments you spend smiling with someone who matters to you.

23. Stop trying to make things perfect. – The real world doesn’t reward perfectionists, it rewards people who get things done.  Read Getting Things Done.

24. Stop following the path of least resistance. – Life is not easy, especially when you plan on achieving something worthwhile.  Don’t take the easy way out.  Do something extraordinary.

25. Stop acting like everything is fine if it isn’t. – It’s okay to fall apart for a little while.  You don’t always have to pretend to be strong, and there is no need to constantly prove that everything is going well.  You shouldn’t be concerned with what other people are thinking either – cry if you need to – it’s healthy to shed your tears.  The sooner you do, the sooner you will be able to smile again.

26. Stop blaming others for your troubles. – The extent to which you can achieve your dreams depends on the extent to which you take responsibility for your life.  When you blame others for what you’re going through, you deny responsibility – you give others power over that part of your life.

27. Stop trying to be everything to everyone. – Doing so is impossible, and trying will only burn you out.  But making one person smile CAN change the world.  Maybe not the whole world, but their world.  So narrow your focus.2

8. Stop worrying so much. – Worry will not strip tomorrow of its burdens, it will strip today of its joy.  One way to check if something is worth mulling over is to ask yourself this question: “Will this matter in one year’s time?  Three years?  Five years?”  If not, then it’s not worth worrying about.

29. Stop focusing on what you don’t want to happen. – Focus on what you do want to happen.  Positive thinking is at the forefront of every great success story.  If you awake every morning with the thought that something wonderful will happen in your life today, and you pay close attention, you’ll often find that you’re right.

30. Stop being ungrateful. – No matter how good or bad you have it, wake up each day thankful for your life.  Someone somewhere else is desperately fighting for theirs.  Instead of thinking about what you’re missing, try thinking about what you have that everyone else is missing.